Social Media Scheduling Virtual Assistant

A social media assistant plans, produces, schedules and publishes your content to an agreed calendar. Depending on the brief this can include creating images and short-form video, drafting captions in your brand voice, scheduling across Instagram, Facebook, TikTok, LinkedIn and YouTube, handling comments and direct messages, and reporting on performance. You approve the content and set the boundaries; your assistant runs the schedule.

Buffer is commonly used for TikTok, Instagram and Facebook, alongside Meta Business Suite, Hootsuite or Later where a client already has one in place. YouTube uploads are managed directly in YouTube Studio. Access is arranged through your own accounts, so you keep ownership and control of every channel.

Yes. Assistants can be trained to generate imagery with AI tools such as OpenArt, finish and format it in Photoshop, and produce short-form video using Kling. The realistic expectation is competent production work to a documented standard and style — not the output of a specialist creative agency. The scope and quality bar are agreed during onboarding.

Assistants can manage the administrative side of releases: preparing and scheduling uploads through your distributor, maintaining your Spotify for Artists profile, submitting playlist pitches, organising release assets and tracking performance. Note that music reaches Spotify through a distributor rather than being uploaded to Spotify directly, and your assistant works within whichever distributor you already use.

Assistants can be given basic DAW training in Logic Pro for practical tasks — trimming, levelling, exporting audio for social clips and preparing files to a distributor's specification. This is production support rather than mixing or mastering, and the level required should be discussed before the role is agreed.

ManyChat automates routine replies to Instagram and Facebook messages. Typical uses include an instant response to every new enquiry, keyword triggers that send price lists or booking links, capturing contact details from interested followers, and routing anything complex to a person. It is most useful when your posts generate more messages than you can answer promptly by hand.

Every workflow is documented. Written standard operating procedures set out each step, and screen-recorded walkthroughs made in OBS Studio show exactly how the work is done inside your tools. That documentation belongs to your business, so a replacement assistant can follow the same process rather than starting from nothing.

Yes. Once a workflow is documented for one brand, the same structure can be applied to another with its own calendar, assets and tone of voice. This is a common reason clients move from part-time to full-time support — the second and third brand cost far less effort to run than the first.

It depends on how many channels and brands you run, how much original content is produced and whether engagement and reporting are included. Full content production and scheduling for an active channel typically fills a substantial part of a week; scheduling alone needs far less. Social media work is often combined with other tasks to make up a full-time role at £3 per hour.

Our rate is £3 per hour for full-time support of 40 or more hours per week. For fewer hours we provide a custom quote and do our best to get as close to £3 per hour as possible. There are no long-term contracts and arrangements are agreed weekly.

Onboarding can normally be completed within 48 hours. Founder Daniel Pozzebon personally handles onboarding, covering your channels, tools, brand voice, approval process and account access before the first post is scheduled.